Regional Media Buying in Yorkshire & Leeds

Plan smarter campaigns across Leeds, Sheffield, Bradford, Hull and York with a trusted regional media platform built for national advertisers.

website mock up showing an article promoting Yorkshire market towns in collaboration with TransDev

A smarter way to reach Yorkshire's major urban markets

With a population of over 5 million and some of the UK’s strongest and fastest-growing regional economies, Yorkshire represents a huge opportunity for activating brands.

However, planning Yorkshire as a single line on a media plan misses the nuances of its distinct commercial markets and audiences.

You Platforms connects brands with engaged regional audiences through Leeds-List and Yorkshire-List – trusted digital media platforms built for high-attention, hyperlocal engagement across Yorkshire’s major cities.

We’re a media partner that understands the nuances and optimisation opportunities between Leeds, Sheffield, Hull and York, and how to reach them all at once.

Contact us
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A photo of Scarborough seafront in the sunshine

Why brands choose us for native advertising

Proper regional relevance

We craft your brief and messaging so that it's authentic to the regional audiences you want to reach – out-performing geo-targeted ads and social

Full content agency service

We own the delivery process, creating copy, imagery & video to deliver on your objectives – then optimise to improve outcomes

Quality engagement & brand safety

Our platforms are built around positive intent and discovery behaviour, helping brands capture real attention

Scale campaigns across Yorkshire

Yorkshire-List and Leeds-List unlock coordinated regional campaigns for brands that want to advertise in Yorkshire. Choose scale with multi-city advertising in Yorkshire, or campaigns targeting specific localities

A skyline view of Leeds at night time

Advertise in Leeds: professional & social markets

At the heart of Yorkshire, Leeds is often recognised as its commercial capital, with a strong economy and excellent connectivity.

For brands, agencies and media buyers exploring marketing agencies in Leeds, the opportunity lies in reaching a highly engaged urban audience through trusted regional publisher platforms.

Key audience advantages include:

  • High density of professional decision-makers
  • Strong retail & hospitality economy
  • Growing city-centre residential market

Advertise in Sheffield: innovation & independent culture

For advertisers exploring advertising opportunities in Sheffield, the opportunity lies in its blend of advanced manufacturing, digital innovation and strong independent retail culture.

  • Large graduate populations
  • Growing tech & creative sectors
  • Significant community engagement
Houses at the Citu development at Kelham Island, Sheffield
A shot of York across the River Ouse with York Minster is the background

Advertise in York & North Yorkshire: tourism & affluent catchment

With a strong visitor economy alongside an affluent commuter base, advertising opportunities in York require seasonality awareness and audience segmentation.

This market delivers strong Yorkshire brand awareness campaign impact, particularly for hospitality, property and premium consumer brands.

  • Premium hospitality market
  • High disposable income households
  • Local & visitor markets for North of England media buying

Advertise in Bradford: youthful demographic & diverse cultures

West Yorkshire has some of the youngest cities in the UK.

So if you’re looking into advertising opportunities in Bradford, there’s opportunities for brands looking for ambitious individuals and those focussed on early-life purchasing decisions

  • Strong retail-led consumer behaviour
  • Many regeneration success stories
  • Diverse suburban and rural communities
An exterior shot of The Deep in Hull. The photo shows the outside of the building across the water at night time

Advertise in Hull: manufacturing strength & rural communities

For brands looking for regional campaign planning in Yorkshire, Hull can deliver incremental reach with lower competitive pressure compared to larger northern cities.

  • Growing waterfront leisure and hospitality
  • Expanding residential development
  • Strong regional identity

Built for brands and buyers that want to reach Yorkshire audiences properly

Our platforms are designed to support regional media buying in Yorkshire, whether that’s city specific or a multi-city advertising campaign.

Our approach ensures campaigns are seen in context with authenticity – not simply served as inventory – including:

  • High-engagement editorial environments
  • Search visibility across regional queries
  • Direct audience relationships
  • Email distribution
  • Social amplification
Our services

Speak to a regional marketing specialist

Contact us
Request Media Pack