Our full content marketing service
Instead of relying on separate agencies or suppliers for strategy, production and distribution, our content marketing services are simpler, more effective and easier to manage – ensuring content is created with distribution in mind from the start
Content marketing strategy built on audience insight
We remove the guesswork by starting with audience insight, not just a media brief.
Working with your team, we clarify the objective and shape a clear brief before content is created.
This ensures campaigns are aligned from the start and focused on outcomes rather than assumptions.
For brands planning content marketing campaigns, this strategic foundation helps ensure the final content is relevant, timely and commercially effective.
Content creation and distribution in one process
Most agencies focus on content creation but leave distribution to another supplier.
At You Platforms, we combine both.
We plan, create and distribute native advertising campaigns and branded content partnerships across our owned media platforms, ensuring that the content we create is audience-first.
Running content marketing campaigns with distribution built in removes the disconnect of coordinating multiple agencies and enhances performance.
“The difference between content that performs and content that gets ignored is often the delivery model behind it”
Josh Coombs
Client Services at You Platforms
Campaign optimisation throughout delivery
Our campaigns are reviewed continuously as they run.
Our client services team analyse engagement and audience response, identifying what’s working and making adjustments where needed.
This allows campaigns to improve while they are live rather than waiting until after completion.
For organisations investing in content marketing services, this approach helps ensure media spend is used effectively.
A more efficient alternative to multiple agencies
Our process adds value rather than friction – and we’ll never ask you to write a word of your brief or content.
By combining strategy, content production and distribution within our delivery model, we reduce duplication, shorten timelines and simplify communication.
We’re proud to offer a full 360-degree service that provides a practical alternative to managing separate agencies for content creation, social distribution and media placement.
Why our content marketing process works
Most content marketing agencies focus purely on producing content without considering the audience or how the content will be distributed. The result is often campaigns that fail to gain attention or deliver meaningful engagement.
Our approach combines content marketing strategy, production and native advertising within the same process – creating content with a clear understanding of the audience it will reach.
Talk to us about how we can help you deliver measurable outcomes by aligning strategy, creation and distribution.