Copywriter

Salary: £27,000 to £31,000

Location: Fantastic Leeds city centre location

Work model: Office based, with flexible working after probationary period

Holiday: 28 days, plus bank holidays and your birthday

You Platforms is a content agency with owned audiences. We create top-quality content that attracts and engages high value audiences, and produce results-driven client campaigns that get results.

We’re a growing group of digital brands — including Leeds-List, Yorkshire-List and Manchester-List — with trusted local audiences who come to us for inspiration, ideas and insider knowledge.

We’re now looking for a copywriter to join our studio team. In this role, you’ll write content people want to read, adding value at every stage as you help our readers to see more, do more and experience more of the region. 

You’ll need to have the same passion for regional content that we do, with an in-depth knowledge of the area and an innate desire to explore. You’ll be covering everything from property to education and motors to hospitality, creating the best engagement rates in the industry.

What we're looking for:

Whether you’re coming from an agency or a client-side position, you’ll need at least 2 years of experience writing content or advertising campaigns. 

We’re looking for someone who can write like they talk, turn content into a conversation and make complicated topics seem easy to understand. But more importantly, we’re looking for someone who can inspire the reader to act.

You’ll need to know what ‘good’ content looks like and how to measure it because we’re results-driven and expect every piece we write to attract and engage our target audience. 

As well as being a top-notch copywriter, you’ll be accountable for ensuring brilliant engagement, audience growth and knowing what content our readers want to read. 

You’ll need to have an active social life in and around Yorkshire as personal, first-hand experience is really important to us. 

You’ll also be regularly speaking to people, reaching out to venues and businesses, interviewing them and gathering unique content.

Experience required:

At least 2 years of experience in a full time content or copywriting role. 

We’re looking for evidence that you take the reader on a journey from click to conversion, using SEO, viral triggers and direct response tactics to inspire them to act. 

Send your CV to jobs@youplatforms.com

What you'll be doing:

  • Taking responsibility for content from brief to go live
  • Writing high quality content on a wide range of subjects
  • Using virality, SEO, response marketing and data analysis techniques to drive traffic, engagement and response
  • Meticulously research content online, by phone and in person
  • Sourcing images and building content in WordPress
  • Helping produce our weekly newsletter
  • Contributing to idea generation to help create new content streams
  • Analysing results to identify opportunities to drive traffic and engagement
  • Using initiative to predict, manage and solve problems on your own
  • Building relationships and developing a network of contacts
  • Working with the wider team to support our commercial goals and objectives
Becca, our Senior Account Manager, looking up from her laptop

Send your CV to jobs@youplatforms.com