Raising brand awareness and helping to fill the recruitment pipeline
The problem
Our client told us that despite having a careers website and pushing out through social, nobody knew why it was a great place to work or how they were helping people to get into the industry. They’d tried holding events, but they were poorly attended with low conversion to application.
The insight
Our readers are ambitious, they want to grow and develop their careers, without sacrificing on their social lives – which makes them the perfect target market. But in order to reel them in, we had to pull back the curtain and prove that this is a company where they want to work.
The solution
We dug deep, with stakeholder interviews and fact-finding to create a multi-channel campaign that filled their recruitment pipeline from the top down, creating interest from the right candidates, even if they weren’t actively looking for a job.
The results
The campaign paid for itself because the three hires they made off the back of it would have cost approximately £17,000 in recruitment fees.
