Content marketing services with built-in audience reach
Our content marketing services combine editorial storytelling with real audience distribution, putting your message in front of your target customers where they're already spending their time.
Branded content partnerships for Yorkshire, Manchester and Leeds
Branded content partnerships are a collaboration between brands and our team to create engaging brand storytelling that readers actively choose to explore.
By combining editorial storytelling with audience distribution, brands get content marketing campaigns that introduce products and services to readers across our trusted platforms.
Consistently delivering stronger engagement than generic promotional content or rolling out a programmatic campaign.
Native advertising that fits naturally in editorial content to inspire action
For organisations looking to advertise in Manchester, advertise in Yorkshire or reach readers in Leeds, native advertising provides a powerful and credible content marketing channel that will outperform generic social campaigns, display or PR every time.
Whilst a branded content partnership takes a strategic view of your business goal, a native advertising campaign on our owned platforms places branded stories in our natural editorial flow, giving readers a reason to choose to read them and putting your brand right where your new customers are already exploring.
Regional audience reach across Yorkshire, Manchester and Leeds
Our platforms set high standards for audiences and brands so we can be confident in the results we deliver.
We offer content marketing campaigns that reach readers actively exploring through Yorkshire-List, Manchester-List and Leeds-List to connect brands with high-value audiences across the North.
Social media campaigns that support content marketing campaigns
Too many brands put too much emphasis on likes and comments, without ever thinking about how they affect the bottom line or delight the audience.
Our social media campaigns do both. As well as amplifing the reach of every piece of branded content we produce, they give brands increased brand awareness, lead generation and audience education by being part of strategic content marketing.
Distribution is across the social platforms where our audiences spend their time, including Instagram, Facebook and TikTok.
Sponsored content advertising with editorial distribution
Sponsored content advertising of our high-intent editorial content allows brands to become the exclusive partner of popular content categories or articles, putting their brand in front of readers who are actively researching or discovering something new.
Because readers have already searched for and clicked on the content, these placements generate exceptionally strong engagement especially when compared to generic placements or programmatic.
Some of our most popular brand sponsorship opportunities:
- Dining and hospitality
- Travel and leisure
- Lifestyle experiences
- Regional events and attractions
Direct display advertising for brands advertising in Manchester and Yorkshire
Our platforms are designed around user experience, which means we don’t overload pages with ads and we don’t frustrate our audiences. When brands appear within our editorial environment, their message stands out.
Display ads and banner inventory is only available to buy directly from You Platforms, meaning that brand safety is entirely under our control and our advertisers aren’t competing with one another.
Brand activation campaigns that extend content marketing beyond digital
Our brand activation campaigns transform digital storytelling into real-world experiences that audiences actively participate in.
By combining audience insight from our platforms with branded content partnerships, we help brands connect with people across Yorkshire, Manchester and Leeds in ways that go beyond the screen.
The experiences we create reflect what our readers already care about. This reduces risk for advertisers while creating measurable outcomes such as engagement, attendance and brand awareness.
Our brand activations have supported organisations looking to advertise in Manchester and advertise in Yorkshire, helping them introduce audiences to new services, experiences and opportunities.
Content marketing services that extend beyond our media platforms
Our content marketing services in the UK takes editorial storytelling further and help brands reach audiences both on our platforms and across wider media channels.
We have a decade of experience creating high-quality content that’s audience-first and delivers the marketing outcomes for brands including NHS, Veezu, MEPC and FirstBus.
This way of working helps organisations improve response while increasing the cost-effectiveness of their media spend across copy, video and photography.