Working with Sky to enhance their employer brand in Yorkshire
The problem
Our client told us that despite having a careers website and pushing out through social, nobody knew why it was a great place to work or how they were helping people to get into the industry. They’d tried holding events, but they were poorly attended with low conversion to application.
The insight
Our readers are ambitious, they want to grow and develop their careers, without sacrificing on their social lives – which makes them the perfect target market. But in order to reel them in, we had to pull back the curtain and prove that this is a company where they want to work.
The solution
We dug deep, with stakeholder interviews and fact-finding to create a multi-channel campaign that filled their recruitment pipeline from the top down, creating interest from the right candidates, even if they weren’t actively looking for a job. We delivered branded content campaigns that people shared, social campaigns that didn’t feel corporate, and ultimately, put passive candidates in the same room as their new future colleagues
The results
The campaign paid for itself because the three hires they made off the back of it would have cost approximately £17,000 in recruitment fees.
Plan your advertising campaign
If you are exploring advertising in Manchester, Leeds or Yorkshire, our team can help develop a campaign tailored to your audience and objectives. Speak to our team about reaching engaged readers across the North of England