Our audiences stay engaged for longer. With dwell times 6x above industry averages, we give brands more time and attention to influence real purchase decisions.
We help brands reach high-intent regional audiences through native advertising, branded content and publisher partnerships designed to generate measurable enquiries, signups and sales.
Our case studies speak for themselves.
We’re a publisher media partner built to deliver measurable engagement and stronger campaign outcomes for brands
Get the benefit of hyperlocal activation: We know the buying habits of almost a million people a week. They use us to shape their social lives and spending choices, giving us a highly engaged, owned audience.
Brands use our platforms when they want to advertise in Yorkshire, run branded content in Manchester, or build regional campaigns that reach engaged audiences across the North.
We start with audience insight, then plan, create and distribute branded content built to perform with the right readers from day one.
We combine content creation and distribution in one process, creating your content with the audience in mind from the start.
"I've really enjoyed working with You Platforms; they work quickly and keep everything on track and running smoothly…”
"They’re extremely easy to work with, but are rightly protective of their brand and product, so will always make sure that any activity is of interest to their readers, which in turn ensures that campaigns mostly exceed their KPIs…”
"Working with You Platforms has been a really smooth process from start to finish. We let them know about our goals and they come back with lots of great ideas...."
Find out how we can help you reach new audiences, drive brand awareness and get trackable results
Our team is available on live chat from 9am-5pm Monday to Friday – chat with the team now.
Our most commonly asked questions
Native advertising is a form of paid content that integrates seamlessly within a publisher’s editorial environment. Unlike traditional display advertising, native content aligns with the tone, format and audience expectations of the platform it appears on.
In practice, this means branded content that:
Matches the look and feel of editorial
Delivers value rather than interruption
Engages audiences in discovery mode
On our regional media platforms across Yorkshire, Manchester and Leeds, native advertising works by combining storytelling with contextual distribution — helping brands build awareness while maintaining trust and credibility.
For national advertisers, native content partnerships often deliver stronger dwell time, higher engagement and improved brand recall compared to standard display formats.
Effective native content brand partnerships share three characteristics:
Audience alignment – The content is relevant to the readership of the platform.
Editorial integrity – It feels authentic and valuable rather than overly promotional.
Clear objectives and measurement – Campaigns are built around defined outcomes.
Across our regional media platforms, we work with brands to ensure campaigns are tailored to specific audiences in Yorkshire, Manchester and Leeds — rather than simply repurposing national creative.
The most successful partnerships combine storytelling, targeted distribution and transparent reporting to demonstrate measurable digital engagement.
Regional media platforms bridge the gap between national strategy and local relevance.
For brands looking to advertise in Yorkshire, Manchester or Leeds, regional media buying enables:
City-level audience segmentation
Higher contextual relevance
Improved engagement quality
Efficient regional frequency
Rather than relying solely on national networks, partnering with a regional media platform ensures campaigns connect with audiences in environments they actively choose to engage with.
This approach is particularly effective for multi-city advertising campaigns where messaging can be adapted for different regional markets.
Yes.
Our network of regional media platforms enables coordinated campaigns across:
Yorkshire
Greater Manchester
Leeds
Campaigns can be structured at:
Regional level
City level
Borough level (where relevant)
For brands, national advertisers and media agencies, this means you can run a unified campaign while still tailoring messaging to specific markets — whether that’s Yorkshire audience reach, Manchester brand partnerships or Leeds advertising.
Reporting can also be broken down by region, giving clarity on performance across markets.
Vanity metrics don't drive sales, so when assessing native advertising and brand partnerships, the most meaningful metrics include:
Engagement rate
Dwell time
Scroll depth
Click-through rate
Assisted conversions (where applicable)
Impressions, likes or comments rarely tell the full story.
For brands investing in regional advertising across Yorkshire, Manchester or Leeds, engagement quality and contextual alignment are stronger indicators of impact than raw reach alone.
Our reporting is designed to provide transparent insight into both audience interaction and campaign effectiveness.
If you are planning regional media buying in Yorkshire, Manchester or Leeds, the first step is to share:
Your campaign objectives
Target audience
Geographic focus
Budget range
Timing
From there, we can recommend formats — whether that’s native advertising, digital display or multi-city rollout — and provide a tailored proposal.
You can use our contact form on this page to request a media pack or arrange a regional planning call. We're in the office and on the end of the phone 9am-5pm Monday to Friday.
Ad networks and national display networks offer scale, but they lack contextual nuance and local insight. Furthermore, most sites' over reliance on ad networks means that users suffer ad fatigue and frustration in their droves.
Our regional media platforms provide:
Audience familiarity and trust
Stronger local relevance
Editorial alignment
For brands seeking meaningful engagement in Yorkshire, Manchester or Leeds, combining national strategy with regional activation typically delivers stronger results.